The Big Idea

HANDCRAFTED. HIGH QUALITY. MADE IN AMERICA.

The design landscape is changing. As a multi-disciplinary studio, we pursue opportunities based not on project typology, but simply design quality.  |  Our work is disruptive. Great products, experiences, + spaces should be accessible + exceptionally high quality. We have formed strong regional partnerships that honor timeless Midwest craft + celebrate design talents still embedded in hardworking cities throughout America. This city and its people are ready for greater exposure to design + an elevated demand for design excellence.

Throughout the design process we refuse to accept the illusion of limitations + we move beyond them thru exploration, determination and commitment. Our work is about an uncompromised pursuit of a pure idea + then an equally committed pursuit of that vision into reality.  |  When we design spaces, build furniture, + develop new products we solve for a triple bottom line. The world is precious, and we understand the importance of design solutions that are good for the planet, good for our neighbors + good for the budget. All of our work is designed, manufactured + assembled entirely in Milwaukee.

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PRODUCTS    |    EXPERIENCES    |    SPACES

Work

SKETCH

Desk

SKETCH desk is a sturdy work surface ready to support an equally beautiful Macintosh or a stack of your favorite books. The solid walnut top is wrapped by a pair of folded steel legs – it’s as simple as that. Surf the interwebs, write a novel, or flush out a new idea. SKETCH is ready.  |  $1199  |  Limited Production - Contact for current stock + product availability

 

MATERIALS

Solid Walnut  |  Matte Black Powdercoated Steel

DIMENSIONS

46″L x 23″W x 30″H

NOMAD

Dressing Mirror + Art Display

The modern morning is a hectic routine. When the alarm rings, NOMAD is there at your ready. Slide your heirloom mirror between the clamps + it transforms into a dressing mirror to help you get ready for your big day. – Or, prop NOMAD in the living space of your urban loft as a place to showcase your favorite piece of art. Whatever your need, NOMAD can multi-task just like you.  |  $799  |  Limited Production - Contact for current stock + product availability 

 

MATERIALS

Solid Walnut  |  Matte Black Powdercoated Steel  |  Solid Brass  |  Red Cloth-Wrapped Cord

DIMENSIONS

18″W (@ Base ) x 79″H  |  44″ Slot Capacity

RASCAL

Bench

This bench is trouble. Mischievous yet sophisticated + timeless. It doesn’t play by the rules. Place it by the front door to lace up your killer new sneakers or carry it into your living room for extra seats during that dinner party you’ll host. RASCAL is spacious enough for two, yet compact enough for use as an impromptu coffee table in cozy urban homes.  |  $825 |  Limited Production - Contact for current stock + product availability

 

MATERIALS

Solid Walnut  |  Matte Black Powdercoated Steel

DIMENSIONS

36″L x 14″W x 18″H

SHOP LIGHT

Work Lamp

Just as the name describes, SHOP LIGHT was inspired by the versatility of the lamp hanging in your grandfather’s workshop. The removable, folded steel lamp fixture finds its home on a faceted, solid walnut block that mounts easily to any wall. The solid brass pin locks all the components together + provides a place to hang that gorgeous red cord.  |  $459  |  Limited Production - Contact for current stock + product availability 

 

MATERIALS

Solid Walnut  |  Matte Black Powdercoated Steel  |  Solid Brass  |  Red Cloth-Wrapped Cord

DIMENSIONS

4″W x 12″H

LUNAR

Coffee Table

LUNAR explores new design territory. Like Apollo 11 touched down on the moon, LUNAR perches delicately atop your beautiful loft floors. This table is about as honest as it gets. A solid walnut top is held up by matte black powdercoated plate steel legs that fold to grasp each custom machined, solid brass foot. The 32” round top is perfectly sized to compliment your existing furnishings. LUNAR has enough real estate for food + drinks during the big game, or a glass of wine with your closest friends.  |  $1100  |  Limited Production - Contact for current stock + product availability

 

MATERIALS

Solid Walnut  |  Matte Black Powdercoated Steel  |  Solid Brass

DIMENSIONS

32″DIA. x 17″H

LUXO

Table Lamp

LUXO LAMP is a compact task lamp that gets the job done. Humble in form, this lamp exudes bespoke elegance when perched upon that favorite vintage piece you already own, or atop SKETCH, LUNAR, or RASCAL. Subtle wood facets and crisp geometry are used in contrast to the expressive curves of red cloth-wrapped cord.  |  $499  |  Limited Production - Contact for current stock + product availability  

 

MATERIALS

Solid Walnut  |  Matte Black Powdercoated Steel  |  Solid Brass  |  Red Cloth-Wrapped Cord

DIMENSIONS

10″L x 6″W x 16″H

MOBILE DESIGN BOX

Spatial Design

SPATIAL + EXPERIENCE DESIGN

Mobile Design Box is Milwaukee’s first pop-up design exhibition space. Honoring the raw attributes of the architecture and temporal nature of the programming, our team crafted a solution inspired by local manufacturing heritage & a stark high-design aesthetic. Tight budget constraints and a short project schedule drove a concept framed around the idea of how an unconventional space could do more with less.

 

PRESS

Milwaukee Journal Sentinel - Art City, 2015
Plumen Blog, 2015

 

Mobile Design Box was made possible with support from UWM SARUP + Mandel Group  |  Storefront graphic collaboration with Andrew Cesarz  |  Image Credit: Andrew Cesarz, LEVEL Visuals, VallenAlexander

OFFSITE AT NEOCON

Exhibit Design

EXHIBIT + EXPERIENCE DESIGN

Our first line of high quality furniture, The Urban Lifestyle Collection, was launched at the Guerrilla Truck Show; an offsite design event at NeoCon in Chicago. The show is the largest independent design exhibition in the United States and features work from over sixty of the region’s best young designers. All designers exhibit from the back of rental trucks lined up along the sidewalk in Chicago’s West Loop; effectively acting as a series of customized galleries as 6,000+ attendees move throughout the show.

It was the first opportunity to unveil our unknown brand to a new set of eyes. We made our mark with a crisp white interior lined with super-sized graphics clipped from the sketchbooks that first conceptualized the pieces in the Urban Lifestyle Collection. The stark, gallery-like interior provided an excellent backdrop to showcase the walnut, matte black steel, and machined brass materiality of our collection, and helped our truck interior stand out against the gritty architectural context, and fellow exhibitors.

 

AWARDS

“Best In Show” at the Guerrilla Truck Show, offsite at NeoCon

PRESS

UWM ALUMNI Magazine, 2014
Plumen Blog | ‘Best In Show’ Feature, 2014
Chicago Reader | ‘Best In Show’ Feature, 2014

Image Credit:  LEVEL Visuals

 

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